About us

Welcome to Ashby, a family business from Birmingham with a passion for simplicity, quality, and customer satisfaction. What started as a small idea has grown into a trusted brand focused on delivering valuable products and a hassle-free shopping experience for everyone. Our journey began with a simple question: "How can we make people’s lives easier and more enjoyable?" This led us to curate a wide range of products, always with one goal in mind – providing top-quality service and products you can rely on.

At Ashby, it’s all about you, our customer. We take pride in our heritage of reliability and building long-lasting relationships. Our growth has been made possible by the support of our customers, who have inspired us from the start to continually improve. What sets us apart is our commitment not only to sell products, but to offer trust and satisfaction. We achieve this by staying focused on the details, always listening to feedback, and continually innovating without losing sight of our core values.

Ashby is built on the belief that shopping should not be a chore, but a pleasure. Our commitment to simplicity and transparency means that we put you, our customer, at the heart of everything we do. Whether you’ve been shopping with us for years or are new to Ashby, you can always count on a warm welcome, an honest product, and impeccable service.